If you regularly dip into the game's Black Lion Trading Store, this is a decent discount. The Ultimate Edition costs £80/$100 and, in addition to the above, gives 4,000 gems. Why does nobody find it strange that I have a tiny version of their queen following me around wherever I go?) I have one for Queen Jennah-the actual queen of an actual place in the game's story. The Deluxe Edition is £60/$75, and comes with an additional character slot-a potentially useful extra-as well as some exclusive skins, finishers, decorations, and one of the miniature figures that are regularly touted as a prestige customisation option. The problem is exacerbated by a number of special editions that don't offer much in the way of extras. People who do-who have potentially supported the game for three years-are not. People who don't yet own Guild Wars 2 are getting an amazing deal.

The base game is an added bonus for those who don't already own it. In fact, £35/$50 is the price of the expansion-as ArenaNet has confirmed. For veterans? When I first saw the press release announcing the pre-purchase price, my first thought was, “OK, but how much is the expansion on its own.” It wasn't necessarily a rational reaction, but the combination of bundled deal and high cost meant it was the immediate one. For new players, this is an excellent deal. The bigger problem seems to be that this £35/$50 price point comes bundled with the base game.

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